This was an idea showing how farmed fish may dominate the market in the future as supplies 'dwindle'. This could lead to a range of 'Free-Range' farmed fish.
Friday, 19 February 2010
Professional Practice Brief
This was an idea showing how farmed fish may dominate the market in the future as supplies 'dwindle'. This could lead to a range of 'Free-Range' farmed fish.
Professional Practice Brief
I realised it would be hard to maintain a good balance between promoting sustainable fishing but promoting Waitrose as well. it seems contradicting to be advertising a fish product that is 'sustainably' sourced as it is struggling with its population.
Professional Practice Brief
I had the idea to have someone fishing out of a manhole in the centre of town displaying the phrase "where's your fish from?", even though this would probably be a good campaign for the M.S.C alone, it doesn't really answer the brief as it wouldn't benefit fish sales in Waitrose.
Subscribe to:
Posts (Atom)
