NEW DIGITAL PORTFOLIO ONLINE

I have a new digital portfolio, it can be found at..

www.finalcrit.com/design/JBARDSLEY

Michelin

Michelin

"Outstanding Grip"

Febreze

Febreze

Febreze

"Throw your pegs out!"

Nicorette

Nicorette

LONDON TRIP!!!

Visit 1

TEQUILA

Unfortunately we were only able to meet one member of a team which was the copywriter, as the creative was off ill (only because i am more interested in the artistic/creative side). We were given a brief to come up with some advertising ideas for Pedigree
(dog food) emphasising the fact that pedigree helps rehome abandoned dogs. The ad's had to include the phrase "We're for dogs..."
Some of my favourite ideas included using a baby in a dog costume as the campaign character, just to make dogs more human and therefor people; more guilty.
Also i thought using the phrase, " we're for dogs. ARE YOU?" could be very effective

Professional Practice Brief

This was an idea showing how farmed fish may dominate the market in the future as supplies 'dwindle'. This could lead to a range of 'Free-Range' farmed fish.

Professional Practice Brief

I realised it would be hard to maintain a good balance between promoting sustainable fishing but promoting Waitrose as well. it seems contradicting to be advertising a fish product that is 'sustainably' sourced as it is struggling with its population.

Professional Practice Brief

Poster/Billboard idea.

Professional Practice Brief

StoryBoard Idea!

Professional Practice Brief

I had the idea to have someone fishing out of a manhole in the centre of town displaying the phrase "where's your fish from?", even though this would probably be a good campaign for the M.S.C alone, it doesn't really answer the brief as it wouldn't benefit fish sales in Waitrose.

Professional Practice Brief

Creating a successful advertising campaign for

Waitrose's range of sustainably farmed fish.

Research and Development.